EMPLOYER: MyPublisher (Shutterfly)
SKILL SETS: Leadership, Brand Development, Creative Direction, Voice and Tone, Strategy
WORK: Led creative team of designers, copywriters, and photographer through a rigorous brand transition. After MyPublisher was acquired by Shutterfly, there was a need to create separation between the two photo book companies within the family of brands. Worked closely with Shutterfly C-staff to scrub the MyPublisher voice and identity. Delivered updated marketing campaigns successfully messaging deep discounts and promotions that loyal customers had come to expect—while positioning the company as a premium, upmarket brand.
RESULTS: Updated brand identity and marketing strategies resulted in 2x YOY revenue growth the first year it was implemented.
